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How has media programming supported polio eradication? (BBC Media Action Research Briefing, 2018)

November 19, 2018

This briefing synthesises findings from research conducted in the three countries – Afghanistan, Nigeria and Somalia – with a focus on Afghanistan. Research findings suggested that BBC Media Action’s programming provided listeners with accurate, trusted and clear information against misinformation and harmful rumours, increased knowledge on the requirement of multiple doses of vaccines and vaccination schedules, prompted discussion and dialogue in communities, garnered trust and confidence among caregivers through the use of doctors and religious leaders and encouraged parents to vaccinate their children by dispelling misconceptions about vaccinations.

Click here for full briefing.

Filed Under: Afghanistan, Awareness Raising, Behaviour Change Communication, Early Childhood Development (ECD), Early Childhood Development Highlights, Health, Mass Media Communication, Media Development, Media Development Highlights, Nigeria, Publications Tagged With: Community Dialogue, Immunisation, Parents, Polio, Religious Leaders, Rumours

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