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Communicating with Communities (UNHCR Innovation Service Practical Guide, 2018)

February 6, 2019

Communicating with communities is not an option. Listening and talking to communities is a fundamental part of humanitarian response, including UNHCR and its partners’ work. It is essential in ensuring our accountability to our constituents – the communities affected by crisis, alongside operational effectiveness, security and stability. It is important for emergency responders to understand different groups and individuals’ information needs, their preferred channels and trusted sources. It is equally important that communities’ voices inform humanitarian decision making thus, emergency responders should demonstrate they’ve listened and proactively explain the changes they’ve made and why certain actions cannot be taken.

Emergency responders are encouraged to be open to adopting new channels of communication. They should be aware that while communication should not be technology driven, new technologies can often be appropriate for certain population groups and contexts. The importance being to focus on the purpose of establishing dialogue, the target population, and content before determining the channel.

Click here for full guide.

Filed Under: *MASS MEDIA ROUTES, Humanitarian, Humanitarian Communications, Innovation Highlights, Innovations, Publications (published in print and/or online), Social Media Tagged With: Community Dialogue

How has media programming supported polio eradication? (BBC Media Action Research Briefing, 2018)

November 19, 2018

This briefing synthesises findings from research conducted in the three countries – Afghanistan, Nigeria and Somalia – with a focus on Afghanistan. Research findings suggested that BBC Media Action’s programming provided listeners with accurate, trusted and clear information against misinformation and harmful rumours, increased knowledge on the requirement of multiple doses of vaccines and vaccination schedules, prompted discussion and dialogue in communities, garnered trust and confidence among caregivers through the use of doctors and religious leaders and encouraged parents to vaccinate their children by dispelling misconceptions about vaccinations.

Click here for full briefing.

Filed Under: *MASS MEDIA ROUTES, Afghanistan, Awareness Raising, Behaviour Change Communication, Early Childhood Development (ECD), Early Childhood Development Highlights, Health, Media Development, Media Development Highlights, Nigeria, Publications (published in print and/or online) Tagged With: Community Dialogue, Immunisation, Parents, Polio, Religious Leaders, Rumours

Using the Community Conversation Approach to Tackle Gender Inequalities (Save the Children learning brief, 2017)

October 11, 2018

Adolescent girls in Kenya face a number of risks and vulnerabilities that can affect their health, education status, and general well-being. The Adolescent Girls Initiative-Kenya (AGI-K) is currently delivering multi-sectoral interventions, targeting violence prevention, education, health, and wealth creation to adolescent girls aged 11 to 15 in two marginalized areas of Kenya.

This learning brief is one of three, prepared during the implementation phase of the project, focusing on key areas of best practices and lessons learn. These briefs aim to share learning with specialists and civil society networks, and help inform future design and management of adolescent girls’ programmes in hard-to-reach, marginalized communities.

Community conversations are a socially transformative approach that galvanizes communities to address the underlying causes of underdevelopment and vulnerability. The approach provides a platform where a cross section of the community members including local administrators, religious leaders, parents, teachers, community health workers, young men and women, converge and reflect on the challenges faced by the girls. They further identify steps to take to resolve these challenges and draw action plans that will eventually lead to a change in attitude, values, beliefs and practices that impede adolescent girls from realizing their full potential or well-being.

Click here for full brief.

Filed Under: *INTER-PERSONAL ROUTES, Children, Gender, Kenya, Participation, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC) Tagged With: Adolescents, Community Dialogue, Girls

How communications can change social norms around adolescent girls (ODI study, 2016)

October 11, 2018

A multi-year, multi-country study has been exploring the complex ways in which adolescent girls’ capabilities are shaped and/or constrained by gender-discriminatory social norms, attitudes and practices, and under what conditions positive changes may be brought about, particularly around norms and practices related to child marriage and education.

Evidence from this report showed that communications programmes could be an effective way of challenging gender-discriminatory attitudes and practices, reaching a variety of stakeholders with both broad pro-gender equality messages and messages on specific discriminatory norms. While no one approach was found to be more effective than others, programmes with more than one communications component and those integrated with activities other than communications were found to achieve a higher proportion of positive outcomes.

The study has been conducted by ODI in partnership with national research teams in Viet Nam, Nepal, Ethiopia and Uganda, commissioned by the UK Department for International Development (DFID) as part of a flagship programme on Transforming the Lives of Girls and Young Women.

Click here for full study.

Filed Under: Children, Ethiopia, Nepal, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC), Social Norms, Social Norms Analysis, Social Norms Highlights, Uganda Tagged With: Community Dialogue, Girls, Radio

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