Guided by other C4D tools in existence, IOM X created its own toolkit for developing content and activities to aid counter trafficking. The toolkit will help readers understand C4D and Behaviour Change Communication (BCC), as well as develop a C4D strategy for counter-trafficking initiatives. The toolkit is a practical resource for programme managers and officers, research officers and communication specialists working on information, awareness-raising and/or behaviour change communication campaigns in the counter-trafficking sector.
‘Global Mechanism: Communication, Media, Social and Behaviour Change?’ Discussions from a C4D consultation meeting, November 2016
Could a global advocacy mechanism add value to the C4D field? Similar movements have been seen in other areas of development – from the Global Partnership on Violence Against Children to ‘WASH For All’ – so how might this work in our sector?
This was among the key issues discussed at a C4D consultation meeting in London on 10th November 2016. Hosted by BBC Media Action, a group of C4D professionals based in the UK came together to share their opinions and ideas on four primary questions:
“Would a global mechanism bring added value to communication and media (for) development, social and behavioural change?” Almost all participants agreed that it would, and pointed out that the central question is therefore one of definition – under which name should the field incorporate these strands?
“What overall goals and themes would you propose as the focus of such a mechanism? What strategic approach should such a mechanism take to work towards those goals?” The ideas proposed included: developing an evidence base (to then establish gaps within it); aligning organisational agendas to minimise duplication; establishing a recognised focal point for the mechanism; developing an accreditation for staff and academic training; creating university modules on the topic; simplifying the processes and spending in the field; and enabling exchange between academics and practitioners.
This was one of a sequence of such meetings, following similar consultations in Amsterdam and Addis Ababa, and preceding those in Geneva, Bogota, New York and Washington DC.
If you would like to share your thoughts on this issue, please contact us at [email protected] where we will gather all feedback and forward on to the meeting organisers.
What drives behavior? Key factors for handwashing in Bangladesh (Alive & Thrive Case Study 2015)
Designed for practitioners, trainers, and students of behavior change or social marketing, this case study shows how to take the guesswork out of two critical decisions:
- What behavior will you promote?
- What key factors will you address to motivate people?
Use the case study kit to teach or learn about methods for behavior change and view A&T’s final TV spot on handwashing + child feeding.
Click here for full details.
Coming of age: communication’s role in powering global health (BBC Media Action Policy Briefing 2016)
Communication has been a consistent current running through many major health developments of recent years. And yet, despite the demonstrated promise of communication as a tool for improving public health, not enough has been done to date to capitalise upon its potential, particularly in the poorest parts of the world. Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health.
The briefing finds that:
- Communication has been central to public health developments from Ebola to polio and from HIV to child survival.
- While health policy officials recognise the importance of health communication, it often remains poorly funded, under-utilised and badly planned in public health programmes.
- Even when it does prioritise communication, public health programming often fails to reflect best practice around the role of social and behaviour change communications (SBCC).
- Progress has been stymied by the complexity of social and behaviour change communication, debates around “what counts” as evidence, and the learning and capacity-strengthening gaps within the health communication field.
- Donors should ensure that their staff are familiar with the health communication evidence base and lessons learned from past programmes, so that they are equipped to plan and evaluate proposals for new communication interventions effectively.
Incorporating Net Care into Malaria Social and Behavior Change Communication Strategies: A Step-by-step Guide (Vector Works Project 2016)
This publication provides a practical guide to integrating net care behaviors as a component of overall net use messaging in existing ITN social and behavior change communication (SBCC) strategies or other platforms. This guide is intended for use by those involved in distribution of insecticide-treated nets (ITNs) or organizations that conduct communication activities related to ITN distribution and use.
Click here for full guide.
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