As COVID-19 spreads across the globe, the world is faced with travel bans, project funding restrictions, and the increasing need to operate remotely. A multi-faceted COVID-19 Digital Response, including behaviour change communication on personal and respiratory hygiene, proper handwashing, social distancing, and so is therefore essential.
Trying to get these vital messages out to the remotest and most marginalised communities is a significant challenge from a human-centered design, implementation, and impact monitoring perspective: how can we know what technology people are using and who they trust? How can we work with local groups remotely in an effective way? How can we be assured that behaviour change is in action?
This publication highlights way in which SBCC can be utilised in COVID-19 Digital response.