“Human behavior plays a central role in reducing the spread of coronavirus. Communication by
government entities and other trusted sources about desirable or mandated behaviors during the
pandemic is critical. As policymakers, funders, and program staff, it is our responsibility to ensure that communications are clear, concise, and accurate. We can go one step further withmessaging that is behaviorally informed, contextually relevant, and communicated through novel delivery channels. Effective communication will ensure that everyone hears, understands, and follows guidance necessary for COVID-19 mitigation.”
Coronavirus-19 is now reality in virtually all countries in the world. The manner of communication — notably by government leaders — can be diverse and spotty at times — causing disparate levels of effectiveness. Timely, credible and regular communication is critical to keeping citizens safe and to managing the Covid pandemic.
Please join in as health and communication experts from one of the most populous countries in the world and the most resource-rich country share their insights.
As information about COVID-19 is rapidly evolving, it can be challenging to navigate and synthesize all of the information. The purpose of this document is to provide a synthesized, indexed reference of accurate, standardized COVID-19 information from trustworthy sources. Information is presented in simple, clear language to support the development of messages and materials needed for social and behavior change interventions.
The document is available in both english and french
Changing behaviour is not easy. However, there are many strategies to help people change behaviour that focus on increasing motivation, capability and/or opportunity to perform the behaviours. Here we focus on strategies that improve motivation or capability.