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The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education (Nusa Dua, Indonesia)

April 16, 2018

The collective power of people to transform the social and political structures that govern their lives 
is the true heart of development. Social and Behavior Change Communication (SBCC) engages and supports people to shift norms, change behaviors, and amplify the voices needed to address the persistent development challenges the world faces today: extreme poverty, gender inequities, public health emergencies, acute and chronic diseases, climate change, and democracy and governance among others.

The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education is organized to better understand what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. It is designed to wrestle with the profound issues of social justice and agenda setting that affect these decisions. Who decides, for example, what behaviors need changing or which norms should be shifted? How can people’s realities and voices be put at the center of such change? How much emphasis should be placed on shifting norms and behaviors when power structures, policy environments or lack of services may constitute problems that overwhelm the capacity of individuals or communities to act?

Tagged With: Behaviour change, Edutainment, Social Change, Social Norms

Changing gender and social norms, attitudes and behaviours (GSDRC K4D Helpdesk Research Report series 2017)

May 28, 2017

What rigorous evidence is there on what types of programming interventions work to bring about changes in gender and social norms, and changes in wider attitudes and behaviours? This annotated bibliography presents studies of programmes that aim to bring about changes in gender and social norms, and changes in wider attitudes and behaviours. Much of the literature and some programme designs recognise the need to change social norms in order to change behaviours, such as HIV/AIDs prevention and better sanitation and hygiene. The report looks at interventions targeting the individual and inter-relational levels (e.g. workshops); the community level (e.g. community dialogue, community mobilisation and youth initiatives); and the wider societal level (mass media and edutainment). It highlights the effects of such interventions, focusing on rigorous evaluations.

Click here for full report.

Filed Under: Behaviour Change Communication, Edutainment, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC) Tagged With: Community mobilisation, Edutainment, HIV/AIDS, Mass Media

Participatory Theatre Gains Momentum (UNICEF workshop report 2015)

August 7, 2015

Participatory Theatre Gains Momentum, New Vision and Renewed Focus
Workshop Charts a Path for Strengthening Participatory Theatre as a cross-cutting Communication for Development Platform

 

LUSAKA, Zambia, 16 July 2015 (UNICEF) – More than 70 participants from 18 countries — across six continents — gathered here last week to share, learn, and sharpen strategies on how participatory theatre can engage communities to claim their rights and address specific development and humanitarian challenges.

The seven-day workshop closed over the weekend in a ceremony with representation from Zambia’s Deputy Minister of Tourism and Arts, Hon. Esther Banda, MP, Chairman of the National Arts Council, Mulenga Kwepepe and senior UNICEF officials. Throughout the week, workshop participants deliberated on principles and standards for raising the quality of practice. These were captured in a Lusaka Declaration outlining detailed commitments of theatre practitioners for using participatory theatre as an approach for community engagement, behaviour change and social transformation.

“Participatory Theatre can be a potent medium to address power imbalances in communities which prevent them from fulfilling their basic rights. It can be applied in conflict-affected settings to address underlying causes of tensions and build social cohesion; in post emergency situations to help reduce trauma and in development contexts to tackle harmful socio-cultural norms and practices such as child marriage, female genital mutilation and open defecation,” said Kerida McDonald, UNICEF’s Senior Advisor for Communications for Development at its New York City-based headquarters. “But it is important to ensure that we are not un-wittingly supporting theatre groups to practice one-way messaging in the name of ‘edu-tainment.’”

 Senior C4D Advisor, NYHQ, Kerida McDonald discusses with Hamid El-Shadir - Photo credit: Baldwin Old
Senior C4D Advisor, NYHQ, Kerida McDonald discusses with Hamid El-Shadir – Photo credit: Baldwin Old

UNICEF is partnering with the Zambian-based Africa Directions, a youth theatre non-governmental organization (NGO) to lead a multi-country mapping exercise and the development of guidelines and tools to ensure that participatory theatre is used effectively to empower communities examine their realities, express their opinions and identify collective solutions to issues affecting them.

Said UNICEF Zambia Representative Hamid El-Bashir Ibrahim, PhD., “In Zambia, we are supporting participatory theatre in schools and communities to address a number of issues, including school dropout and teenage pregnancy. We welcome this workshop which is focusing on defining standards of practice and addressing critical issues such as evaluation. If theatre can bring about results for children, create spaces for them to speak and be heard, and advocate for their rights and life-saving needs, then we need to find mechanisms to scale it up and make it sustainable,” said El-Bashir.

The workshop, which was held from 05-11 July, invited expert guest speakers to provide an overview of the historical and current status of participatory theatre including Hjalmar Jorge Joffre-Eichhorn who shared findings from his recently conducted global literature review of participatory theatre; Alessandro Conceição from Brazil’s Centre of the Theatre of the Oppressed; and Professor Dickson Mwansa Zambian Open University. Participants met in groups to consider the strengths, opportunities, weaknesses, and threats for participatory theatre and suggest recommendations for strengthening the practice.

Adrian Maanka, Nat'l Arts Council; Kerida McDonald, Senior Advisor C4D Unicef HQ; Mark Chilongu, Director, Africa Directions; Hon. Esther Banda, Dep. Min. of Culture; Dr. Hamid El-Shadir , Unicef Zambia Rep; Madam Mulenga Kapepwe, Chairman, Nat. Arts Council - Photo credit: Baldwin Old
Adrian Maanka, Nat’l Arts Council; Kerida McDonald, Senior Advisor C4D Unicef HQ; Mark Chilongu, Director, Africa Directions; Hon. Esther Banda, Dep. Min. of Culture; Dr. Hamid El-Shadir , Unicef Zambia Rep; Madam Mulenga Kapepwe, Chairman, Nat. Arts Council – Photo credit: Baldwin Old

“The workshop has provided an eye-opener for all of us. Hearing of country experiences from other African nations and across the world has broadened our awareness of a wide range of models for supporting participatory theatre: through drop-in centres, schools, youth centres, university departments and religious networks. There are also exciting innovations we are learning about such as combining participatory theatre with live TV and doing legislative theatre to influence the development of new laws and policies,” said Africa Directions Excecutive Director, Mark Chilongu.

In partnership with UNICEF Communication for Development Section at the organization’s New York headquarters, Africa Directions will be using the outputs of the workshop to develop a global guide for participatory theatre practitioners. The organization will also begin to serve as a regional centre to improve professional exchanges, networking and capacity development to strengthen the contribution of the application of theatre for development. Funding for the initiative has generously provided to UNICEF by the Government of the Netherlands as part of its global peacebuilding initiative, which in many countries UNICEF is implementing in partnership with the Search for Common Ground.

About UNICEF
UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work visit: www.unicef.org/zambia.

Senior C4D Advisor, NYHQ summarizing the way forward for the Global Participatory Theatre initiative – Photo credit: Baldwin Old
Senior C4D Advisor, NYHQ summarizing the way forward for the Global Participatory Theatre initiative – Photo credit: Baldwin Old

Source: Kerida McDonald, UNICEF

 

Filed Under: Awareness Raising, Behaviour Change Communication, C4D and Peace, Case Studies, Peace & Social Cohesion, Social Behaviour Change Communication (SBCC), Theatre for Development, Zambia Tagged With: Africa Directions, Child marriage, children, Edutainment, Female Genital Mutilation, School Dropout, Schools, Search for Common Ground, Teenage Pregnancy, UNICEF, Youth theatre

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