The collective power of people to transform the social and political structures that govern their lives is the true heart of development. Social and Behavior Change Communication (SBCC) engages and supports people to shift norms, change behaviors, and amplify the voices needed to address the persistent development challenges the world faces today: extreme poverty, gender inequities, public health emergencies, acute and chronic diseases, climate change, and democracy and governance among others.
The 2018 International Social and Behavior Change Communication (SBCC) Summit featuring Entertainment Education is organized to better understand what works in shifting social norms, changing behaviors and in amplifying the voice of those who have most at stake in the success of development efforts. It is designed to wrestle with the profound issues of social justice and agenda setting that affect these decisions. Who decides, for example, what behaviors need changing or which norms should be shifted? How can people’s realities and voices be put at the center of such change? How much emphasis should be placed on shifting norms and behaviors when power structures, policy environments or lack of services may constitute problems that overwhelm the capacity of individuals or communities to act?