Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, produced by MTV Staying Alive Foundation and filmed in Nigeria. Shuga 3 consists of eight episodes of 22 minutes each. While the main focus of the series is HIV, a subplot involves a married couple with a violent husband.
In this paper, we focus on this theme and assess the impact of Shuga on attitudes toward domestic violence. We find broadly positive effects. Moreover, the effect seems to be concentrated among people who recall the show and the narrative around the characters well, consistent with the idea of edutainment.
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Author: Nicola Jones
Much progress has been made since Beijing in 1995, when ‘The Girl Child’ was singled out as one of 12 priorities for advancing gender equality and women’s empowerment. Improvements in girls’ access to education and empowerment have accompanied reductions in child marriage. But there is still a long way to go to ensure that all adolescent girls in low- and middle-income countries (LMICs) can exercise voice and agency in their families and communities.
My recent fieldwork trips to Azraq camp in Jordan (home to Syrian refugees) and Ethiopia’s pastoralist Afar region really underscored this. It is not just that girls need opportunities to exercise voice and agency within their families and communities; there is also the urgent and daunting collective task of ensuring that governments and development partners translate these voices into adequate support and resourcing.
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The main aim of the manual is to provide those responsible for MHPSS in emergencies with a reference document that can help them in the practical implementation of their activities with a community-based approach. Some of the activities aimed at strengthening the social fabric and helping people overcome their distress described in the manual include sociocultural, artistic, and educational programs and workshops, sport and play, rituals and celebrations, counselling and clinical and social support for those with severe mental disorders. The manual describes ways to integrate mental health and psychosocial support in other activities, like livelihood support, protection of vulnerable cases, and conflict transformation.
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Author: Dr Valentina Baú
By unearthing the connections between the literatures on participatory communication and civic engagement with the reality of postconflict peace, this article demonstrates how a communication for development (C4D) approach to engaging citizens in peacebuilding contributes to strengthening the reconstruction process at the end of the violence, while engendering a bottom up process based on dialogue and inclusivity. After offering a brief overview of the peacebuilding contexts, this article presents a theoretical discussion that brings to the surface not only the role of C4D in facilitating citizens participation in government decision making, but also its significance in creating an inclusive peacebuilding process that starts from the community. At the same time, this discussion begins to shed light on the relationship between communication for development and participatory governance.
You can access the article here: Baú, V. (2016) Citizen Engagement in Peacebuilding. A communication for development approach to rebuilding peace from the bottom up, Progress in Development Studies, Vol.16, No.4, pp.348-360