UNDRR has created a guide entitled “Words into Action Guidelines: Engaging children and youth in disaster risk reduction and resilience building”, that addresses how to support and engage children and youth around the world in disaster risk reduction to fully implement the Sendai Framework for Disaster Risk Reduction 2015-2030.
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Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, produced by MTV Staying Alive Foundation and filmed in Nigeria. Shuga 3 consists of eight episodes of 22 minutes each. While the main focus of the series is HIV, a subplot involves a married couple with a violent husband.
In this paper, we focus on this theme and assess the impact of Shuga on attitudes toward domestic violence. We find broadly positive effects. Moreover, the effect seems to be concentrated among people who recall the show and the narrative around the characters well, consistent with the idea of edutainment.
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Author: Nicola Jones
Much progress has been made since Beijing in 1995, when ‘The Girl Child’ was singled out as one of 12 priorities for advancing gender equality and women’s empowerment. Improvements in girls’ access to education and empowerment have accompanied reductions in child marriage. But there is still a long way to go to ensure that all adolescent girls in low- and middle-income countries (LMICs) can exercise voice and agency in their families and communities.
My recent fieldwork trips to Azraq camp in Jordan (home to Syrian refugees) and Ethiopia’s pastoralist Afar region really underscored this. It is not just that girls need opportunities to exercise voice and agency within their families and communities; there is also the urgent and daunting collective task of ensuring that governments and development partners translate these voices into adequate support and resourcing.
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