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Young Lives: How Youth in Ghana, Kenya, Nigeria and Zimbabwe Consume Media (Discovery Learning Alliance, 2019)

March 2, 2019

Discovery Learning Alliance commissioned the Research, Insight and Evaluation team at M&C Saatchi World Services to help deepen their understanding of the rapidly changing media consumption habits of young people in Ghana, Kenya, Nigeria, and Zimbabwe. The study offers a new analysis of existing data on youth media habits, alongside newly conducted targeted interviews with relevant experts to produce insights that will help us and others harness the opportunity for impact.

The report gives valuable insight into the preferences, interests and consumption habits of African youth. It also helps to understand what kind of content young people are seeking.

Click here for full report.

Filed Under: *MASS MEDIA ROUTES, Children, Ghana, Media Development, Nigeria, Publications (published in print and/or online), Social Media, Zimbabwe Tagged With: gender, Mobile Phones

Thematic Review: Community Based Awareness, Attitudes and Behaviour (Girls’ Education Challenge, 2018)

February 11, 2019

This paper is one of a series of thematic reviews produced by the Fund Manager of the Girls’ Education Challenge, an alliance led by PwC, working with organisations including FHI 360, Nathan Associates and Social Development Direct.

The Girls’ Education Challenge (GEC) was set up to support improved attendance and learning for up to one million marginalised girls and has provided the opportunity to develop evidence on what works in girls’ education. Overall across a number of GEC projects, evidence was found of communities’ motivation, investment and commitment to educate their children, for example donating land, raising funds for bursaries and increasing their workload to pay for school fees. In general, GEC projects have not found communities are opposed to the principle of girls’ education, but that their support interacts with other norms that can make it harder for girls to attend school and learn. In particular, there is a perceived (or actual) low return for the family as the investment is sometimes considered to be lost when girls get married.

There are several key considerations for practitioners and policy makers in light of the literature and GEC findings; projects implementing community interventions should target the most prevalent and relevant attitudes and behaviours rather than generic ones, and projects should be prepared to adapt activities where required, recognising that norms are affected by changes in context and power dynamics.

Click here for full paper.

 

Filed Under: *INTER-PERSONAL ROUTES, Afghanistan, Behaviour Change Communication, Children, Community Media, Education, Education Highlights, Ethiopia, Gender, Kenya, Publications (published in print and/or online), Social Norms Analysis, South Sudan, Zimbabwe Tagged With: Adult literacy, Faith-based

Malaria Social & Behavior Change Communication National Strategies (collected and mapped by HC3 2016)

October 16, 2016

HC3 has analyzed, collected and mapped a number of national malaria communication strategies. A number of countries are updating their malaria communication strategies as they prepare concept notes for the Global Fund. The strategies include those written both and after 2010 as well as current strategies.

Click here to access this resource.

Filed Under: Behaviour Change Communication, Benin, Burkina Faso, Burundi, Colombia, Democratic Republic Of Congo (DRC), Dominican Republic, Ecuador, Equatorial Guinea, Guatemala, Guinea, Guyana, Haiti, Health, Kenya, Madagascar, Malawi, Mali, Mozambique, Myanmar, Nicaragua, Nigeria, Panama, Peru, Publications (published in print and/or online), Rwanda, Senegal, Social Behaviour Change Communication (SBCC), Somalia, Suriname, Tanzania, Uganda, Zambia, Zimbabwe Tagged With: Communication strategies, HC3, Malaria

The use of new ICTs to support HIV and sexual health, targeting youth and adolescents – case studies and report (C4D Network 2015)

April 26, 2016

This report, commissioned by UNICEF, aims to highlight the use, potential and impact of ICTs in sexual and reproductive health and HIV interventions targeting adolescents and young people. It highlights the lessons learnt from 11 case studies from across Africa, and illustrates the role of innovation in the use of ICT for HIV prevention. The report serves as a useful learning guide for future design and implementation of future programming on HIV and sexual health among adolescents.

Click here for the full report: C4D Network – REPORT & CASE STUDIES on ICT for HIV Prevention 28.11.15

Filed Under: *INTER-PERSONAL ROUTES, Behaviour Change Communication, Case Studies, Ethiopia, Health, HIV/AIDS and SRH, ICT4D (Information Communication Technologies for Development), Kenya, Network Showcase, Nigeria, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC), Social Media, Tanzania, Zimbabwe Tagged With: Mobile, SMS, Youth, Youth Health

ZNNP+ e-Network (The National Network of People Living with HIV (ZNNP+) and Youth Engage National Youth Alliance, Zimbabwe, 2014 onwards)

January 24, 2016

Background: Youth living with HIV in Zimbabwe face a number of challenges in accessing HIV/AIDS information and services due to a number of factors that range from affordability, inadequate information to stigma and discrimination. Zimbabwe Network for People living with HIV and Aids (ZNNP+) has been facing challenges in encouraging youths to join support groups mainly because of stigma and discrimination. ZNNP+ identified social media as a platform to improve access and availability of Youth friendly and comprehensive SRHR/HIV information and for virtual peer to peer psychosocial support. The platform provides education on sexuality to young affected populations as well as addressing social norms that fuel risk behaviors among young people.

What did the programme involve? ZNNP+ trained 10 youths one from each of the ten provinces on the use of technological innovations as advocacy tools. The training was centered on the use of social media. After the training ZNNP+ provided smart phones and periodically provided them with airtime. The youths cascaded the trainings to district representatives in their provinces. Social Whatsapp group platforms were formed in all the districts linking with provinces and feeding to the national social Whatsapp group managed by the Advocacy Officer. The platforms are being used to disseminate information from national to grassroots and getting issues from the grassroots. The issues identified (eg drug stock outs) are taken by the ZNNP+ Officer who engages with the responsible authorities and policy makers. The Advocacy person also organise quarterly media discussions on issues affecting youths living with HIV in accessing health needs.

Lessons learnt: Through discussions on social platforms youths living with HIV started sharing challenges they face in accessing ART. One topical issue that was raised was high user fees charged at Zvishavane District Hospital in Midlands province. The hospital was charging $3-00 and this was beyond the reach of many youths living with HIV. To take the issue forward ZNNP+ organised a dialogue with youths representatives from Midlands province, Provincial Medical Director (PMD) and Members of parliament. The issue also received limelight from the media. More than sixty youths living with HIV are now empowered and can make informed decisions regarding their health and can demand services at health facilities.

Next steps: The positive results from the project shows that social media is key in reaching out to youths. Plans are underway to strengthen the programme and cascade it to support groups of people living with HIV.

(Source: Edmore Mutimhodyo, Zimbabwe Network for People living with HIV and Aids)

Filed Under: Behaviour Change Communication, Case Studies, Health, HIV/AIDS and SRH, ICT4D (Information Communication Technologies for Development), Social Media, Zimbabwe Tagged With: Advocacy and Mobilisation, Mobile Phones, SMS, Youth

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