Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. It gives an overview of how the campaigns were designed and implemented, and outlines the lessons learned.
The idea for the publication came from DW Akademie’s ongoing cooperation with national chapters of the Media Institute of Southern Africa (MISA), which advocates for freedom of expression and access to information in the SADC region. To strengthen its support of MISA’s advocacy work, DW Akademie turned to others campaigning on similar topics in Africa to learn from their experiences.
DWA looked for campaigns with strong links to Africa – that is, either run by organizations or individuals in Africa, or targeting African countries. They also specifically sought insight from people working on campaigns that were diverse in the way they were created, organized and funded – from large organizations with considerable resources and formal structures to volunteer-led coalitions with limited funding.
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The objective of the study was to investigate the feasibility of leveraging big data sources—particularly Twitter, Facebook, and radio data—to improve the evaluation of gender equality and women’s empowerment initiatives. In particular, this study seeks to understand the role of big data to evaluate the contribution of UN Women to women’s political participation and leadership (WPP).
Harare, Zimbabwe. The meeting was a consultation with African countries, including representatives of innovative projects using ICT targeting adolescents and young people, the private sector, communications experts, national AIDS programmes, young people organizations and UN representatives, and intended to establish recommendations for developing this field of activity. This was part of a C4D Network project in which eleven in-depth case studies on the topic were gathered, published online, and showcased at events in Harare and London. This concept note proposes how such knowledge sharing can continue.