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Case Studies

Please browse all case studies below or choose a sub category.

  • Social Change Communication
  • Behaviour Change Communication
  • Social Mobilisation
  • Advocacy
  • Media Development

Tips for running public awareness campaigns in Africa: Insights from eight case studies (DW Akademie, 2018)

October 22, 2018

Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. It gives an overview of how the campaigns were designed and implemented, and outlines the lessons learned.

The idea for the publication came from DW Akademie’s ongoing cooperation with national chapters of the Media Institute of Southern Africa (MISA), which advocates for freedom of expression and access to information in the SADC region. To strengthen its support of MISA’s advocacy work, DW Akademie turned to others campaigning on similar topics in Africa to learn from their experiences.

DWA looked for campaigns with strong links to Africa – that is, either run by organizations or individuals in Africa, or targeting African countries. They also specifically sought insight from people working on campaigns that were diverse in the way they were created, organized and funded – from large organizations with considerable resources and formal structures to volunteer-led coalitions with limited funding.

Click here for full publication.

Filed Under: Case Studies, Kenya, Media Development, Nigeria, Publications (published in print and/or online), Social Media, South Africa

Communication for Development (C4D) Promising practices (UNICEF East Asia & Pacific, 2018)

October 14, 2018

Communication for Development (C4D) promising practices are dialogue-driven interventions that lead to the sustainable improvement of living conditions for children and their families, particularly the most vulnerable. This booklet brings together four outstanding examples from Cambodia, Malaysia, the Philippines and Viet Nam, where UNICEF-supported interventions by governments and civil society organizations are bringing about positive change.

Click here for full booklet.

Filed Under: Behaviour Change Communication, Cambodia, Case Studies, Children, Disability, Health, Malaysia, Publications (published in print and/or online), Social Behaviour Change Communication (SBCC), Vietnam Tagged With: Civil Society Organisations, Families

Bridging Theory and Practice in Entertainment Education: An Assessment of the Conceptualization and Design of Tsha Tsha in South Africa (SAGE Open Journal, 2018)

October 11, 2018

Abstract: The entertainment–education (E-E) strategy in development communication has been widely described as the panacea to development challenges in Africa. However, despite its growing application on the continent, E-E is still argued to be inhibited from contributing meaningfully toward development efforts. E-E interventions are argued to be hamstrung by their failure to embrace theoretical advances in development communication and E-E scholarship and for remaining rooted in the modernization paradigm. Using the social change paradigm as its framework, this article assesses the notions of development, change, communication, audiences, and education that underpin the conceptualization and design of Tsha Tsha, an E-E television drama that uses a novel cultural approach to address issues surrounding HIV and AIDS in South Africa. The data informing the study were gathered through a Focused Synthesis Approach and analyzed using qualitative content analysis. The study’s findings show that significant efforts have been made by Tsha Tsha’s producers to bridge E-E practice and contemporary development communication and E-E scholarship. The data analyzed in the study show that Tsha Tsha’s notions of development, change, education, communication, and audience have been significantly remoored in line with the core tenets of the E-E for Social Change paradigm. The implications of the study are that more engagement and synergies need to be cultivated between E-E practitioners and development communication and E-E scholars if E-E’s full potential, in contributing to development challenges on the continent, is to be realized.

Click here for full paper.

Filed Under: *MASS MEDIA ROUTES, Case Studies, Edutainment, HIV/AIDS and SRH, Research Papers, Social Behaviour Change Communication (SBCC), South Africa

Can big data be used for evaluation? A UN Women feasibility study (UN Women, 2018)

October 1, 2018

The objective of the study was to investigate the feasibility of leveraging big data sources—particularly Twitter, Facebook, and radio data—to improve the evaluation of gender equality and women’s empowerment initiatives. In particular, this study seeks to understand the role of big data to evaluate the contribution of UN Women to women’s political participation and leadership (WPP).

Taking Mexico and Pakistan as two case studies, which present different challenges to access of big data sources and distinct barriers to WPP, processes of accessing, analysing, and triangulating big data sources were documented with traditional data as a feasible means to provide more credible and robust insights about the effectiveness of UN Women interventions.

Click here for full study.

Filed Under: [E] C4D Monitoring & Evaluation, Big Data, Big Data Highlights, Case Studies, Gender, ICT4D (Information Communication Technologies for Development), Innovations, Mexico, Pakistan, Publications (published in print and/or online), Social Media Tagged With: Facebook, Political Participation, Twitter

UNAIDS Project: ICTs for HIV and Sexual and Reproductive Health Programming

September 9, 2018

The C4D Network, through its consultancy channel, is managing a UNAIDS project focusing on the use of ICTs for HIV and sexual and reproductive health (SRH) programming: with a special focus on developing a repository and learning community that enables universal access to content, research results and technology solutions of the many innovative and successful ICT projects that exist to engage young people on matters related to their sexuality and provide information about available HIV and SRH services for young people in sub-Saharan Africa.

Case Study Repository: As part of the project the C4D Network is hosting a universal-access library of case studies including full technical details on a range of ICT relevant software and content. Click here to visit the repository.

Context:  On 27th-29th November 2015, the C4D Network’s East Africa Hub participated in a meeting on ‘Exploring the Role of New Information and Communications Technology in HIV Programmes with Youth and Adolescents in Africa,’ which took place in Harare, Zimbabwe. The meeting was a consultation with African countries, including representatives of innovative projects using ICT targeting adolescents and young people, the private sector, communications experts, national AIDS programmes, young people organizations and UN representatives, and intended to establish recommendations for developing this field of activity. This was part of a C4D Network project in which eleven in-depth case studies on the topic were gathered, published online, and showcased at events in Harare and London. This concept note proposes how such knowledge sharing can continue.

One of the key ‘next steps’ arising from the Harare meeting discussions was the need for an accessible repository of materials for such interventions, as captured in the Executive Summary of the meeting report:

‘Programmes would benefit greatly from efficient knowledge management through a repository that enables universal access to content, research results and technology solutions of the many innovative and successful projects that exist. The Communication for Development (C4D) Network is ideally placed to facilitate the establishment of such a repository.’

(Information and Communications Technologies: 2015 Meeting Report’, UNAIDS/UNICEF/UNFPA, p.4)

(Edit)

Filed Under: Case Studies, Children, HIV/AIDS and SRH, HIV/AIDS Highlights, ICT4D (Information Communication Technologies for Development), NETWORK, Publications (published in print and/or online) Tagged With: Sub-Saharan Africa

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