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No Hoodie, No Honey social media campaign (United Nations Population Fund, Nigeria 2013 onwards)

January 23, 2016

Background: In 2013 UNFPA launched its “No Hoodie, No Honey” social media campaign in Nigeria in order to try to educate young people, particularly girls, about the importance of safe sex. The campaign was driven by recent figures that half of girls under the age of 18 are sexually active and that Nigeria has one of the highest rates of adolescent HIV/AIDs prevalence: 3.4%. The aim of the campaign is to inform and empower girls aged 15-24 with accurate information and skills that will allow them to make informed decisions when it comes to sex and relationships.

What did the Programme Involve? UNFPA produced two animated videos, 5 minutes in length to which were placed online and were freely available.

In these videos, targeted mainly at adolescent girls, the two main female characters, Ene and Toju, discuss having sex for the first time, pregnancy, sexual transmitted diseases including HIV/AIDs, and using and carrying condoms. The second video also features a young male character whose behaviour and attitudes are also supportive of the film’s main messages – namely, girls in relationships should not feel pressured into having sex but if they would like to have sex then carrying condoms and asking male partners to use them does not make them promiscuous but is rather a sign that they are in charge of their life and sexual health. The videos encourage young women to carry condoms and to be assertive when it comes to their use, even when the man disagrees. The videos also try to stimulate discussions about the embarrassment girls face when it comes to initiating condom use, and give ideas for how that can be overcome.

UNFPA Nigeria has also run a regularly updated and interactive Twitter feed since 2013 – pushing the messages with the #NoHoodieNoHoney hash tag and encouraging engagement and activity through the use of online competitions and Twitter chats.

Why Animations and a Social Media Campaign? The target group, young women and girls, are frequent users of social media in Nigeria. Therefore it was felt that this medium would reach the largest number of the target audience.

The animations allowed a greater engagement as the characters were young people that the target audience felt familiar with and could relate to. Pidgin English is used to make the conversation seem less formal and more engaging for young Nigerians.

Results Observed: The campaign was widely reported in the Nigerian media, Facebook, Twitter and other social media sites. On YouTube, the first video has been seen over 6,000 times, and the second video has over 3,000 views. Over 7,000 people have liked the UNFPA Nigeria page, which focuses on issues of sexual health and the #NoHoodieNoHoney hash tag has been tweeted from, to and about on an almost daily basis since 2013. All of which suggests that the campaign has reached significant amounts of the target audience and is sparking conversations about sexual health, which was the aim of the campaign. Due to the nature of the campaign it is difficult to judge the amount of behaviour change it might initiate.

Lessons Learnt: This case study emphasises the importance of formative research in deciding target group, message and medium. Background research about sexual activity and health in Nigeria highlighted the need to focus on improving sexual health among adolescents, and revealed the lack of young women’s empowerment when it comes to sex.

It also highlights the importance of ensuring those without access to electricity/ICT do not miss out in social media campaign as the NoHoodieNoHoney videos were adapted into free comic books to ensure the message was spread.

Filed Under: Case Studies, Gender, Health, HIV/AIDS and SRH, ICT4D (Information Communication Technologies for Development), Nigeria, Social Media Tagged With: Animation, Comic books, Condoms, Facebook, Girls, Twitter, UNFPA, Youth, YouTube

Promoting Equal Chances for Women and Men to Use and Benefit from ICT-enabled Solutions (IICD report 2015)

January 10, 2016

This publication explores issues of gender in ICT4D project and is based on case study research conducted among Connect4Change projects in Kenya, Uganda, and Tanzania. The publication pulls together insights and learning around the effects of ICT uptake and use on women’s empowerment and gender relations in agricultural value chain development, maternal and child health, and hospital management information systems projects, and includes the 3 case studies as separate and stand alone documents for more information.

Filed Under: Case Studies, Gender, ICT4D (Information Communication Technologies for Development), Kenya, Publications (published in print and/or online), Tanzania, Uganda Tagged With: Agriculture, Case Studies, Child health, gender, ICT4D, Kenya, Maternal Health, Tanzania, Uganda, Women

Reporting on Gender-based Violence in the Syria Crisis: A Journalist’s Handbook (UNFPA 2015) [English and Arabic versions available]

September 25, 2015

The handbook has been developed by the United Nations Population Fund (UNFPA). It sets out to examine some of the terminology, ethical questions, and practical concerns associated with covering gender-based violence, and to provide an overview of some of the organisations involved in combating gender-based violence and providing support services for survivors.

Filed Under: Gender, Humanitarian, Syria Tagged With: Gender based-violence, Journalism

Gender Policy for Community Radio, (AMARC-WIN Asia Pacific 2008)

September 4, 2015

The Women’s International Network (AMARC-WIN) is a large assembly of women’s communicators working to ensure women’s right to communicate through and within the community radio movement.  An important tool towards achieving gender equality in the radio stations is the Gender Policy for Community Radio (GP4CR) which was developed by AMARC-WIN Asia Pacific and adopted by the World General Assembly of AMARC in 2010 in La Plata, Argentina. It is available in multiple languages.

Filed Under: Community Media, Gender, Media Development Tagged With: Community Radio

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